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How we work
Our work is based on recognized international standards, behavioral science, and design principles. This ensures quality and reproducibility.
The 5 Principles of Our Work
International Standards
We follow methodologies
that are recognized
in the EU, and the UN:
Design Thinking
Realist Evaluation
Theory of Change
MOST framework (UN)
Participatory Action Research
Each project has a clearly defined methodology agreed upon with our partners
Transparent
methods
All of our studies include:
Clear research questions
A defined audience
An open study protocol
Raw data storage (where possible)
A technical report on methodological limitations
Goal: to enable other researchers to verify the results
Representativeness
The size of each sample is calculated statistically. The percentage of incomplete quota groups
is ≤ 10%.
For qualitative methods:
Theoretical saturation
Cross-coding
(2+ experts)
Validation with participants
Research
Ethics
Before each study:
Informed consent from participants
Risk assessment for vulnerable groups
Protection of confidentiality
Data de-identification in reports, when necessary
Within the team, we hold an ethics discussion for each project
Data
Openness
Where permitted we:-release raw data
- provide codebooks and tools
- publish methodological notes
- publish top-line tables
When information is private or sensitive we:
- publish aggregated results
- offer NDA access- provide a contact for inquiries
Choosing a Method for Each Type of Study
Quantitative or qualitative? It depends on the type of question.
Question
Method
When to use
Question
Question
Method
Method
When to use
When to use
How many people ...?
What percentage ...?CATICAWI
A large sample size is needed,
speed
Question
How many people ...?
What percentage ...?
Method
CATICAWI
When to use
A large sample size is needed,
speed
How do people do ...?
What obstacles ...?In-depth interviewsFocus Groups
Understand the process, see the details,
test hypotheses
Question
How do people do ...?
What obstacles ...?
Method
In-depth interviewsFocus Groups
When to use
Understand the process, see the details,
test hypotheses
What kind of system is this...?
How is everything connected?System MappingStakeholder Analysis
Understand and identify
points of influence
Question
What kind of system is this...?
How is everything connected?
Method
System MappingStakeholder Analysis
When to use
Understand and identify
points of influence
What has changed?
What are the results?Evaluation Research(quantitative + qualitative)
Measuring the Results
of Programs or Policies
Question
What has changed?
What are the results?
Method
Evaluation Research(quantitative + qualitative)
When to use
Measuring the Results
of Programs or Policies
What's the best way to do this?
Co-design workshopsPrototyping
We develop together
with our users
Question
What's the best way to do this?
Method
Co-design workshopsPrototyping
When to use
We develop together
with our users
How Quality Control Is Conducted
Every project goes through several levels of quality control:
LEVEL 1: PLANNING
● A clear research question
● Literature review (what do we already know?)
● Choice of method (why this one in particular?)
● Research design (agreed upon with partners)
● Risk assessment (especially for vulnerable groups)
LEVEL 2: IMPLEMENTATION
● Training for researchers/interviewers
● Piloting (trial session with a % indicator)
● Data quality (checking incomplete questionnaires)
● Validation to date (for qualitative methods)
LEVEL 3: ANALYSIS
● Code book (all categories documented)
● Cross-coding
● Accurate statistics (for quantitative data)
● Analyst’s control sample
LEVEL 4: REPORT
● A clear distinction between results and conclusions
● Limitations of the method (acknowledging what might have gone wrong)
● Peer review (often: one external expert)
● Discussion with partners prior to publication
RESULT:
A report you can trust
The tools we use
We combine proven methods with our own innovations:
CATI / CAWI
Alchemer (surveys)
LimeSurvey (surveys)
SPSS (analysis)
Tableau (dashboards)
Qualitative Methods
Structured interviews
Focus groups
Desk research
Ethnography (observation)
Rich Data Survey (multidimensional text coding)
Evaluation
Logic models
Theory of Change
Most Significant Change
Impact evaluation
Design
Figma (prototyping)
Miro (collaborative
whiteboards)
User journey mapping
Prototyping materials
Senso.ua
Our own national online panel for public opinion research