Areas of Activities

5 Key Areas


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Research

We understand people's needs through quantitative and qualitative methods. We collect data that forms the basis for decisions and policies.

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Desing for Change

We use the data to develop programs, services, and policies. We test them before scaling them up.

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Education

We teach social design methods.


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Humanitarian Programs

We help internally displaced persons, veterans, young people, and vulnerable groups through research and practical support.

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Innovations

We implement behavioral science approaches, digital solutions, and methods. We share what actually works with others.

- SOCIAL DESIGN LAB -

Research as the foundation for change

We understand people’s needs through quantitative and qualitative research methods. The results form the basis for policies and programmes

Social policy

The needs of internally displaced persons, veterans and young people. The effectiveness of support programmes

Education

The quality of education in the regions. The needs of students and teachers

Citizens and Development

Civic engagement. Trust in institutions. The needs of local communities

Behaviour and communication

How do people make decisions? How does government communication work? What barriers prevent people from changing their behaviour?

Monitoring of public administration

How do citizens assess the current situation? Perceptions of the reforms. Public sentiment

How we work

Tools designed to make research more effective

Online survey

A quick and cost-effective way to collect quantitative data from a large audience of respondents via structured questionnaires, with the option of statistical analysis of the results.

Focus groups in the regions

A moderated discussion involving a small group of participants, which provides a deeper understanding of the target audience’s thoughts, emotions and motivations through live discussion.

Laboratory studies

Analysis of available statistics, reports, academic publications and open data to form a comprehensive picture of the market or the issue at hand.

In-depth interviews with experts

In-depth one-to-one discussions with specialists, which provide expert assessment, professional context and insights that cannot be obtained through mass surveys.

Senso.ua (proprietary panel)

A permanent database of verified respondents, enabling research to be carried out promptly and regularly amongst specific audience segments with a high degree of targeting accuracy.

Examples of projects

Current projects carried out by the Social Design Lab team

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SOCIOLOGICAL OMNIBUS

The Truth About Ukrainians

In July 2026, the Social Design Lab, in collaboration with the Institute of Sociology of the National Academy of Sciences of Ukraine, conducted the first wave of the telephone survey ‘The Truth About Ukrainians’ as part of the regular ‘Sociological Omnibus’ project.

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ONLINE SURVEY

Cardboard Maidan – 2026

The Social Design Laboratory, in partnership with the renowned Ukrainian sociologist Marta Naumova, PhD in Social Sciences, conducted a study into the attitudes, participation and values of Ukrainian society regarding the protests against the resignation of Ukraine’s Minister of Defence, M. Fedorov, in July 2026.